🔗 Tracking Tools

UTM URL Builder

Build campaign tracking URLs instantly. Add UTM parameters to any URL — copy, share or generate a QR code. History saved automatically.

✓ Google Analytics 4 ✓ Auto-encodes special chars ✓ QR Code generator ✓ History saved locally

✎ Build Your UTM URL

Website URL *

The full URL of the page you are linking to

Campaign Source *

Identify the advertiser, site or publication — e.g. google

Campaign Medium *

Marketing medium — e.g. cpc, email

Campaign Name *

Identify the specific campaign — e.g. ipl-2026

Campaign Term optional

Identify paid keywords for paid search campaigns

Campaign Content optional

Differentiate ads or links pointing to the same URL

💡 UTM Best Practices

👀 Use lowercase always

UTM values are case-sensitive. Google and google show as separate sources in GA4.

🔗 Use hyphens not spaces

Use ipl-2026 not ipl 2026. Spaces get encoded as %20 which looks messy.

📊 Source = where

Source is the referrer platform — google, facebook, newsletter.

🌟 Medium = how

Medium is the channel type — cpc, email, display, programmatic.

Generated UTM URL

Fill in the fields on the left to generate your UTM URL...

Scan to open URL on mobile

📋 Parameters Breakdown

utm_sourcenot set

utm_mediumnot set

utm_campaignnot set

utm_termoptional

utm_contentoptional

🕐 Recent URLs

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