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v2.0 Agency Edition
🎯
Campaign Basics
Brand info, market, and objective
πŸ”” Awareness
πŸ” Consideration
⚑ Conversion
πŸ”„ Retargeting
πŸ“² App Install
πŸ“‹ Lead Gen
πŸ‘₯
Target Audience
Demographics, geography and interests
πŸ’°
Budget & Timeline
Total investment and campaign duration
πŸ“‘
Select Channels
Pick the media channels for this campaign (multi-select)
πŸ“
Ad Formats & KPIs
Select formats and primary KPIs to optimise toward
🎬 Video
πŸ–Ό Display
πŸ“° Native
πŸ”Ž Search
πŸ“± Social Feed
⚑ Stories/Reels
🎡 Audio
πŸ“Ί OTT/CTV
πŸ™ DOOH
CPM
CPC
CTR
CPA
ROAS
Reach
Frequency
VCR
Viewability